“I’m the Editor of two market-leading B2B magazines published by Western Business Media, namely Security Matters and Fire Safety Matters. I joined the company in March 2020, but my excellent working relationship with Lydia began several years prior to that point.

One of Lydia’s many core skills is the tremendously important ability to ‘map out’ an article before it comes to fruition in terms of the content to be used, its structure and also how the copy flows from Point A to Point B. The articles that Lydia produces – very often under pressure due to myriad deadlines – have been (and continue to be) brilliant. Undoubtedly, they’ve embellished and emboldened the editorial quality of both of my magazines.

Lydia never turns down a commission. I can 100% rely on her to deliver articles on time, every time. That’s hugely important for an Editor working to both print and online schedules and commissioning an extensive array of features across two market sectors.

In addition, Lydia’s press releases are always extremely well written and, what’s more, very detailed (which is exactly what’s required), as well as being accompanied by eye-catching imagery.  

 When it comes to the client-facing element of the PR role, Lydia is first-class. Meetings at major trade shows are organised well in advance and Lydia’s hosting skills on the day always shine through. Intuitive questions and the careful steering of conversations to achieve the desired information goals and objectives are very much the order of the day.

 From a personal point of view, I can honestly say that Lydia is one of the very best PRs I’ve ever worked with in my 35-year career as a B2B Editor/journalist.”